Collections All Soft Toys

The Sky Dragon and Bashful Dragon are a joyful duo. An exciting story about a dragon flying high; and a silky-smooth medium Bashful Dragon in sage green fur, with contrast suedette horns and soft wings.

The Pick of the Sticks Book and Bashful Rufferty Black & Cream Puppy are a joyful duo. A playful story about a puppy discovering the joys of sharing; and a silky-smooth medium Bashful Black & Cream Puppy in cream fur, with black patches and a long tail.

Swinley Boar runs the legendary Boar Store, a supply shop so well-stocked it’s rumored Bartholomew Bear once got lost in the chocolate aisle… With Amuseables Sardine Tin on stock management, it’s a well-oiled operation – unless Peanut spills the trail mix. Again. Swinley’s built like a barrel, wears a name badge with pride, and insists every customer leaves with a treat and a smile – plus two shovels, a backpack, cheese and three pairs of socks. 

With feathers like a sunset and a flair for fruity concoctions, fabulous flapper Squawkatoo is legendary for her beach party café! Renowned for shaking up a mean mocktail or two, she keeps the whole crew hydrated and on their toes – thanks to her great taste in music. Squawk This Way by The Budgees, anyone?She’s the shaker queen, diva of garnish and never serves anything without a paper umbrella (non-negotiable).Whether she’s rustling up a pineapple fizz or teaching the Amuseables to salsa, Squawkatoo brings color, charisma and a whole lot of fun.

Spookipaws Cat is terrifyingly lucky. Black fur, midnight tail, sharp little stare? She’s the good omen of all good omens!For Spookipaws, vending machines double-drop. Every flight she has a spare seat next to her. Her umbrella? Never lost. Her toast? Always lands butter-side up.At Halloween, her luck goes into overdrive. Full-size chocolate bars. Never a single raisin. Even Timmy Turtle agreed to wear a costume once. “A moment of madness,” he muttered. She just winked.Stick close. You might catch a little of the magic.

Smudge, the Littlest Elephant and Smudge Elephant are a joyful duo. A gentle story about the smallest elephant in the heard; and a silky-smooth medium Smudge Elephant in soft grey fur.

Smudge Rabbit and the Falling Star Book and Smudge Rabbit are a joyful duo. A gentle story about a rabbit making a wish on a shooting star; and a silky-smooth medium Smudge Rabbit in soft oatmeal fur.

Smudge Panda is a creature of quiet rituals. Morning stretch, snack, flop. Repeat as needed.She’s not one for wild adventures – unless you count rearranging the bookshelf or building a pillow fort. Thoughtful, gentle, and with the softest cream-and-black fur you could wish for, she’s happiest somewhere cozy, contemplating life’s big questions (like whether naps are best before or after lunch).She’s the perfect companion for anyone who enjoys the sound of rain – and doing absolutely nothing in very good company!

Some lambs frolic. Smudge Lamb flops.Bounding through fields isn’t quite her style… In truth, she’d much rather sink into the nearest blanket pile. A devoted nap enthusiast with a sumptuously soft coat, she’s always keen for a sleepover (or an extended lie-in). In fact, she’s living proof that sometimes, doing absolutely nothing is a skill in itself.For those who appreciate the art of lounging, Smudge is the perfect cuddle companion. You pick the spot – she’s not fussy! 

Slither Snake is looking mighty proud, and you would be too, with that ssssensational tail! He's a smiley snake with so much texture, from those soft, mossy ruffles to that biscuity, cordy tummy! Pull this slinky silly straight and he'll spring back into a coil again!

Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is artfully placed, and every creaky floorboard is meticulously tuned.He’s not scary, exactly – more... invested. With polished bones, a booming voice, and an encyclopedic knowledge of ghost stories, Bob believes in atmosphere over actual terror. (“Jump scares? Dreadfully uncouth.”)Visitors are gently spooked, thoroughly impressed, and often leave with a complimentary cobweb. Bob insists they’re authentic – don’t ask where he gets them!

Silvie Shark is all smiles! In soft, short-pile grey fur, Silvie has the biggest, brightest set of fine cord teeth! With small fins and an upturned tail, Silvie sits tall and proud, spreading seaside joy!

Sheldon Shrimp is all about the big screen. Not literally – he’s about the size of a popcorn kernel – but he’s the ultimate sci-fi buff. Ask him anything about Tide Wars or The Crustacean Chronicles and he’ll light up like a lantern fish.With a soft peachy head, bobbly eyes, springy feelers and a cordy-textured tail, he’s instantly recognizable at fan conventions (he knitted his own space cape).A little shy, a lot enthusiastic, and always up for the sequel, Sheldon’s ready for his next adventure – jump on board! 

Selma Sloth is the perfect mascot for hard-working folks who need to relax. Deliciously dreamy in tufty banoffee fur, this elegant sloth has long, silky arms with embroidered suedette paws. Calming and kind, Selma has brown patch details and glossy, intelligent eyes.

Rumblikin Elly is a gentle calf with short, textured grey fur. Elly's soft, chunky head and floppy ears are soothing to little travelers. With embroidered eyebrows, beany paws, a cute skewed trunk and bright black eyes, this baby elephant's going to be huge.

Rumblikin Bear is yellow like custard and just as popular with tots! This short-fur teddy is textured and soft, with big beany paws, rounded ears and a chocolate suedette nose. Chunky and huggable, Rumblikin bear makes a wonderful naptime companion.

Romi Reindeer brings sleigh-loads of festive joy. This scrumptious honey deer has huge weighted paws and suedette antlers in rich cocoa tones – not to mention their delicate tufty tail, cranberry nose and waggle ears. A Christmas companion for long drives and post-dinner naps.

Ricky Rain Frog is ready to relax. Our favorite grumpy frog has found a duck rubber ring in bright yellow cotton to compliment his soft, pea-green fur. Ricky may be sporting a big, stitched frown, but this frog’s got summer vibes for everyone!

Too much Christmas cheer? Mix in the Ricky Rain Frog Decoration. Our iconic frog wears a crimson hat with cream trim and pompom and fixes on with a red textured ribbon. With his trademark grumpy embroidered mouth, this mini Ricky quirks up any tree.

Ramsley Sheep is the littlest bighorn in the herd. With a coat of tousled, textured beige fur and soft beige limbs with cloven hooves, Ramsley has an expressive face and large, curly cord horns. The perfect companion for any hiker or wanderer.