Collections All Soft Toys

Ramone Bull has a wild mane of silky fur in ginger and charcoal. This sturdy bull has beige suedette horns, a cinnamon tum and a tassel tail. Ramone's got a huge stitched nougat nose and matching cloven hooves.

Puppy Makes Mischief and Bashful Rufferty Black & Cream Puppy are a joyful duo. A playful story about a puppy waiting for their friend to come home; and a silky-smooth medium Bashful Black & Cream Puppy in cream fur, with black patches and a long tail.

Plum Robin may be built for flight, but when winter comes, she’s strictly ground level. Wings outstretched, tail fluffed, and beak to the sky – she’s happiest making perfect snow angels.Plum has got opinions on snowfall texture, optimal wing-to-body ratios, and the importance of a proper swish. She’s not one for migration – what if she missed a flurry?! Instead, she stays close to home, humming carols to herself and leaving feathery outlines wherever she goes.Please remember that her snow angels are to be admired, not stepped on!

Peanut Penguin Snowboarding has it all. He’s got the gear, the stance, and a flawless heel-to-toe turn. There’s just one problem: he really, really doesn’t like the cold.His approach? Hit the slopes early, nail a run or two, then retire to the chalet with a hot chocolate and a hairdryer down his coat. He says it's about “optimising core temperature”. Winter Puppy calls it “snow-dodging”. (He’s not wrong.)Still, Peanut’s a thrill-seeker at heart. Give him blue skies, low winds and an après-ski playlist, and he’s carving like a pro. Just don’t expect him out in a blizzard. Or before 10am. Or without thermal socks pre-warmed by Ricky Rain Frog’s radiator.

Bring a little sparkle to your space with the Peanut Penguin Decoration – a festive nod to the most rhythmic Jellycat around. Inspired by Peanut Penguin – cabaret star, sprinkler sidestepper, and known ignorer of “Keep Off the Grass” signs – this pocket-sized pal is the perfect addition to anywhere that could use a little extra groove.

Otto the Loyal Long Dog and Otto Sausage Dog are a joyful duo. A gentle story about a little dog with a big heart; and a silky-smooth medium Otto Sausage Dog in chocolate Bashful fur, with contrast paws and muzzle.

If you’re throwing a Halloween party, there’s only one DJ you want. Nay, one DJ you need! And that’s Ooky Jack O Lantern. All glow, all go, and absolutely no cobweb classics.With his infectious grin and a playlist that jumps from monster funk to ghostly disco, he’s a pumpkin of many talents.He works closely with Amuseables Cassette Tape – she handles the old-school mixes while he adds the spooky flair. And if you hear an unexpected beat drop in the middle of trick-or-treating? That’s probably Ooky, queuing up his pumpkin remix.

Mysti Ghost is the mastermind behind some of the most talked-about Jellycat soirées – her events need to be seen to be believed! Think luminous garlands, floating balloon formations, and the kind of entrance that makes guests gasp. Literally.Admittedly, her music taste leans paranormal (expect a lot of spooky synths), but once the lights dim, and the cobweb disco ball spins… Well, you’ll be glad you RSVP’d.

Muswell Mole is a cave tour guide with an unexpected Australian accent and an impressive knowledge of stalactites. He learnt his craft Down Under, navigating glow-worm tunnels with nothing but a torch – and sheer charm.  Now, he runs subterranean tours across London (he lives for an abandoned tube station). Join him on one of his tours, but don’t be startled by the abrupt stops or spontaneous facts – Muswell’s got a heart as warm as his headlamp, and a nose for hidden wonder! 

Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging.Glow-in-the-dark lettering: check. Boxes bejeweled with googly eyes: check. Cobweb trim: check.  His most famous creation – Mallow Mischief – was a runaway success: a fusion of gooey goodness and unexpected flavors (pickled egg and honey, anyone?).Looking for treat (or trick) ideas? Bob’s already got a vision board for next Halloween’s inspo!

Mooliet Cow is the sweetest softie in the herd. In textured cream fur with black splotches, Mooliet has soft black hooves and an oatmeal snout. With fine cord horns and a big, stitched smile, Mooliet loves to flick that fluffy tail tip and hug till the cows come home!

When twilight comes, look out for Miff Mothman! This mythical friend has a silky black tummy, embroidered slate wings with scalloped edges and a fuzzy pebble head with cord antennae. A quirky gift with so many textures, Miff's bright-eyed, cord-booted and fit to flit!

Malachy Dragon is the softest of the mythical soarers. With a body of soft sage green fur, this popular character has contrasting pink spines, ears, wings and tail dart. Curled up for a nap, Malachy is looking for the perfect companion to join in adventures and cuddles.

Lottie Fairy Bunny and Lottie Bunny Fairy are a joyful duo. A playful story about a fairy bunny who loves to dance; and a soft bunny in beige fur, wearing a pink fairy dress with mesh wings

Lottie Bunny Fairy is so excited to mark her garden debut! This flopsy-eared dancer wears ribbons on her ears and a beautiful ballet costume. With a pink satin bodice, butterfly sleeves, petal peplum and three-layer mesh tutu, trimmed with a satin bow, it's the perfect outfit for a flower fairy!

Lolly Sugar Glider is a certified bungee instructor, part-time thrill-seeker and full-time daredevil. In her mind, nothing beats the feeling of free-fall: velvety wings outstretched, fur ruffling in the breeze…She’s found a kindred spirit in Amuseables Peanut. Blink and there’s just an unspooling bungee cord in his place. (Lolly has to remind him that he is, in fact, a peanut – not a glider – and safety harnesses are non-negotiable…)Bashful Bunny’s already at the edge, paws poised. The question is: are you jumping too? 

Little Snowman has always longed for a warm-weather Christmas. Sun, sand, something iced in hand… But until recently, it’s been just that – a dream. (Melting complications. You understand.)Then Amuseables Peanut had an idea so wild, it was genius: Christmas cooler! Battery-powered, bauble-clad. A prototype was cobbled together from a picnic box and some fans.And it worked. Last seen on Bondi Beach with a mocktail and a grin, Little Snowman’s finally living his best festive life. He’s promised to send you a postcard!

Little Snake is determined to be the next big thing in contemporary dance. Her idol? Cizi Snake, of course. No one draws a crowd like Cizi. Her coil-work is legendary. It’s trickier when you’re small. Especially when you have a habit of tangling yourself into your own tail. Rehearsals can get… complicated. But after her Lunar New Year debut – with Bashful Bunny on drums and a beat just her speed – she’s ready to find her spotlight. The sky’s the limit. Just as soon as she figures out how to turn without rolling offstage.

Little Pup has absolutely no idea what he’s doing, but he’s doing it with conviction. A soft-footed optimist in cocoa and cream, he’s recently appointed himself Head of Welcome at the Jellycat Post Office, watched over by Derreck Dog.Responsibilities include: greeting customers, chasing receipts and tails, and reorganizing the parcel shelf (only the lowest, easiest-to-reach ones, mind). His ears do most of the thinking, and his life motto is: “No dogs allowed? Never heard of it.”Small? Yes. Stay-at-home? Not a chance!

Little Pig is the picture of delicacy: miniature trotters, a tiny corkscrew tail, a snout so small it’s practically dainty. You’d think she’d spend her days preening by the water trough… But no – instead, she’s ringside, oinking for all she’s worth, shaking a trotter at the referee, and living for the thrill of the takedown. Wrestling is her passion, and she’d much rather talk strategy with Amuseables Kettle Bell than fuss over her reflection. Of course, after all that excitement, she’s the sweetest, sleepiest companion, happiest when she’s curled up in your lap.