Collections Best Sellers

Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciate the art form. He’s become a master at spotting the perfect dozy pose.When not quietly applauding a golden retriever’s afternoon nap, Smudge loves catching up with his cousin, Smudge Apricot Rabbit, a budding nap consultant with top marks in cosy corners and gentle snoring.Together, they’re working out the best way to catch 40 winks – are you ready to help? 

Peanut Penguin lives for the rhythm. Ever since his cabaret debut (tap shoes, top hat, the full Astaire), he’s been hopping ever since. True, it’s less refined waltz and more wild wiggle – but when the beat hits, nothing can stop him.Sprinklers in the park? Instant dance floor. Background elevator music? Perfect for a cheeky shuffle. Whether it’s disco or an ice cream van jingle, Peanut Penguin finds the groove…And if you're not dancing yet, don’t worry. He’ll bring the beat to you! 

Munro Scottie Dog is a proud Scotspup of fine traditions: long walks, strong opinions, and a love of good-quality shortbread (the butterier, the better). Less conventional, perhaps, is his devotion to 80s synth band, The Amuseables Beatie Hearts… But Munro is a puppy of many surprises!Of course, Munro isn’t just a loyal Beatie: he’s also a generous soul, always bearing gifts for his friends – be it a tartan rose, slab of tablet, or stick of magnificent proportions.And naturally, he’s got something fetching for you, too! 

Silver Bunny 'Bloom' starts each morning with a swim. Lake, loch, or lido – as long as it’s open water and bracing in temperature, she’s in. (She claims it \"sharpens the whiskers\".) To look at her you'd expect spa days and herbal teas. But no – she prefers the thrill of a foggy dip at dawn. She’s even invented her own stroke using her ears as propellers! Afterwards, she wraps up in a woolly towel, jots down her split times, and insists it’s “not competitive” – though she’s absolutely racing the ducks. 

Luxe Elephant Thaddeus has a long-standing fascination with fossils. He found what looked like an ammonite in his muesli and has been hooked ever since. These days, he’s a regular at museum talks – and he loves nothing more than a (very) slow beach walk with a magnifying glass.His dream is to unearth something extraordinary beneath the patio. Until then, he’s mapping out a dig site in the flowerbeds.Fancy joining his team? (Hard hat optional – but he thinks you’d suit one!)

Luxe Bunny Curly is rarely in one place for long. As a travel writer for Go With The Flow, she specialises in the art of slow journeys – sleeper trains, second-hand guidebooks, and bistro breakfasts that last until lunch.Her dispatches are always handwritten, usually from somewhere with misty views and very little signal (she tries to respond in 2-3 business days). Luxe Bunny Juniper proofreads when there’s time (and ink) and once accompanied her on a blueberry-mapping expedition that ended in three detours, expired visas and a new favourite jam.She won’t shout about her adventures – but she’ll always send a postcard.

Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a twinkle in her eye, she spins tales of ancient heroes, lost treasures, and forgotten caves.When she’s not keeping adventurers wide-eyed by starlight, she’s swapping fables with her globetrotting pal, Wanderlust Elly. Between the two of them, fact-checking is… flexible.Pack marshmallows. You’ll need them. 

Our much-loved and most famous amphibian is Ricky Rain Frog. Why the glum face? Well, it’s not easy being the only frog in town that can’t swim a stroke!Ricky is great friends with Timmy Turtle. Together they love to laze around with a mug of something hot and have a good old moan. And who can blame them?Perhaps you can turn his frown upside down. 

He’s the boss. He’s the badge. He’s the chief ambassador for our Jellycat world. Meet Jellycat Jack!Why is he the team leader and icon? Well, we’re all about sharing warmth and joy. A cat is the ultimate cosy companion and what could be more playful than a jelly for a hat!And why the large eyes? Jack and his cat-kind have always been very curious about humans. Maybe you can answer some of his questions.

It's impossible not to nuzzle Bashful Luxe Bunny Scarlett. This divinely soft bunny has holly-berry fur and a white tufty bobtail. With bright, glossy eyes, cascading ears and a glittery-pink jersey nose, Scarlett is full of festive magic.

Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his friends – like Bashful Bunny and Ricky Rain Frog. As well as this classic look, Bartholomew Bear comes in various adorable outfits and costumes – including natty jumpers that can be personalized!  Expect to share deliciously soft hugs till you drift off to sleep.

Amuseables Sun might look like the life of the party, but in reality, she’s more of a night owl, working as a sleep advisor for the nocturnally inclined.She lives by the saying: ‘Rest hard, rise shining!’. Full of bright ideas, she’s trained bats in bedtime breathwork, coached fox cubs through lullabies, and once helped Peanut power down before midnight (a small miracle).Be warned though, she always clocks off before sunrise – nothing gets between her and a golden hour glow-up!

Amuseables Peanut loves nothing better than dress up for an occasion – even if that’s just going downstairs for breakfast.His reindeer outfit was an attempt to “help out” with Santa’s Christmas Eve deliveries (read: sample the advent calendar chocolates). It didn’t work out – his incognito disguise was ruffled minutes in – but it did lead to a lifelong friendship with Sofia Reindeer!

You just can’t keep Amuseables Moon quiet. Whether it’s humming unawares during an exam, whistling during someone’s free kick or belting out Sinatra at the beach, he’s always in his own little world – and he loves it!As an extensive traveler he’s developed eclectic tastes – opera, hard rock (obviously), bossa nova. Disco’s his favorite, though – the iconic mirror ball was allegedly his brainchild.He loves a good collab, too. When duetting with Amuseables Ukulele, he’s totally in his element.

As front of house at the Jellycat Patisserie, Amuseables Croissant greets every guest with a bow, a beaming smile and – if you're lucky – a chocolate sample from the tray.He’s quietly smitten with Head Chef Brigitte Brioche (though Amuseables Coffee Cup says it’s obvious), and spends weekends at Gare du Nord, timing the Eurostar to the second.Trainspotting might not be the most Parisian of pastimes, but Croissant’s committed. He’s even planning a London café (and rail) tour – just as soon as he plucks up the courage to invite Brigitte…

Amuseables Avocado takes breakfast very seriously – like any true Millennial.With a trendy plush pit and a walk that suggests he knows his stuff, he’s a certified toast connoisseur, known for holding court at brunch and offering advice on crumb structure and optimal toasting techniques.His opinions are strong (sourdough: incredible; rye: controversial), and his standards are sky-high.Rumour has it he once rejected a slice as it “kneaded work”.

Wonda Wombat may be nocturnal, but she is always ready for a cuddle! In soft two-tone fur with the sweetest face, Wonda has a large chocolate drop suedette nose, long limbs with suedette claws, and a wee bobtail. The perfect marsupial to share a little extra joy every day!

This bag charm is the ideal accessory for when everyone’s just a bit too peppy. Featuring a stitched shell and silver clip, it’s inspired by our much-loved, slightly testy turtle – because who says pick-me-ups have to be perky?Timmy Turtle agrees. In fact, he’s quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of the bed; it’s just that life is full of things that are pretty annoying. Noisy cinemas, DIY projects, Christmas shopping…Get to know him, though, and you’ll discover a softer side under that shell. 

Smudge Rabbit Bag Charm is the perfect finishing touch whenever you want to bring a little hush to your outfit.Inspired by Smudge Rabbit – the queen of quiet corners and co-founder of the Rabbit Sleep Society – this charm is made for slow mornings, soft landings, and anyone who believes naps are non-negotiable.Attach, relax, repeat.

Some lambs frolic. Smudge Lamb flops.Bounding through fields isn’t quite her style… In truth, she’d much rather sink into the nearest blanket pile. A devoted nap enthusiast with a sumptuously soft coat, she’s always keen for a sleepover (or an extended lie-in). In fact, she’s living proof that sometimes, doing absolutely nothing is a skill in itself.For those who appreciate the art of lounging, Smudge is the perfect cuddle companion. You pick the spot – she’s not fussy!