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Smudge Rabbit
Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciate the art form. He’s become a master at spotting the perfect dozy pose.When not quietly applauding a golden retriever’s afternoon nap, Smudge loves catching up with his cousin, Smudge Apricot Rabbit, a budding nap consultant with top marks in cosy corners and gentle snoring.Together, they’re working out the best way to catch 40 winks – are you ready to help?- from $6.90
$23.00- from $6.90
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Otto Sausage Dog
Otto Sausage Dog has very specific preferences. Grass is a gamble. Rain is a disaster. And if it’s more than two inches deep, it’s not a puddle: it’s a problem.A city pup through and through, he much prefers dashing between cafés, staying within a strict pavement-only perimeter. (How else would he keep that toffee fur pristine?) His favorite pastimes involve short walks, long rests, and staring wistfully through bakery windows.He’s got a discerning palate for pastries, and he’d love to take you to his favorite patisserie – provided the route is dry!- from $8.40
$28.00- from $8.40
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Munro Scottie Dog
Munro Scottie Dog is a proud Scotspup of fine traditions: long walks, strong opinions, and a love of good-quality shortbread (the butterier, the better). Less conventional, perhaps, is his devotion to 80s synth band, The Amuseables Beatie Hearts… But Munro is a puppy of many surprises!Of course, Munro isn’t just a loyal Beatie: he’s also a generous soul, always bearing gifts for his friends – be it a tartan rose, slab of tablet, or stick of magnificent proportions.And naturally, he’s got something fetching for you, too!- $10.50
$35.00- $10.50
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Bashful Luxe Elephant Thuddeus
Luxe Elephant Thaddeus has a long-standing fascination with fossils. He found what looked like an ammonite in his muesli and has been hooked ever since. These days, he’s a regular at museum talks – and he loves nothing more than a (very) slow beach walk with a magnifying glass.His dream is to unearth something extraordinary beneath the patio. Until then, he’s mapping out a dig site in the flowerbeds.Fancy joining his team? (Hard hat optional – but he thinks you’d suit one!)- $15.00
$50.00- $15.00
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Bashful Luxe Bunny Willow
Luxe Bunny Willow is a London city bus expert. Top-deck, mic in paw, wind in her ears – she’s the warmest (and most well-dressed) tour guide on the red-decker circuit.She knows every shortcut and stately facade the city has to offer. Want to know which palace has the best pastry chef? Or which bridge Bashful Bunny once tried to hop across in a single leap? Willow’s your guide. (She’s even got the photos!)There’s always room up top – and if you ask nicely, she’ll save you the front seat.- $15.00
$50.00- $15.00
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Bashful Luxe Bunny Rosa
Always halfway to a headline set, Luxe Bunny Rosa’s vibe is cut-offs and muddy boots. Join her side-stage at an indie fest or watch as she surfs through the crowds. The first to start a group dance or get out the glitter, the only thing Rosa's serious about is the setlist – no cheesy pop hits for this bunny!Fancy a festival with Rosa? Go find those wellies!- $15.00
$50.00- $15.00
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Bashful Luxe Bunny Luna
Luxe Bunny Luna is an inventor. Her latest project? A cloud-cushioned hover scooter – ideal for avoiding puddles and dramatically arriving at brunch. Bashful Bunny’s cautiously intrigued. Her inventions may not always work as intended – the self-toasting crumpet was a learning curve – but with ears full of curiosity and a glittery toolbelt, Luna’s not giving up anytime soon.- $15.00
$50.00- $15.00
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Barnabus Pig
Barnabus Pig has a passion for cooking and science. So, he fused the two become the world’s first “Gourmet Physicist”! He specialises in experimental cuisine: foamed fondue, edible helium balloons, that kind of thing. His apron is embroidered with equations, and he hopes his set menu someday wins him a Nobel Prize in Chemistry. If you fancy a meal that requires safety goggles and tongs, give Barnabus a call.- $9.90
$33.00- $9.90
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Sky Dragon
Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a twinkle in her eye, she spins tales of ancient heroes, lost treasures, and forgotten caves.When she’s not keeping adventurers wide-eyed by starlight, she’s swapping fables with her globetrotting pal, Wanderlust Elly. Between the two of them, fact-checking is… flexible.Pack marshmallows. You’ll need them.- $21.00
$70.00- $21.00
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Persimmon Dragon
Persimmon Dragon is stretching out so we can admire that vibrant fur! This warm coral dragon is carefully detailed with delicate stitching all over. With indigo wings, ears, spines and tail dart, flopsy paws and a long, weighted tail, Persimmon brightens up any nursery.- $21.00
$70.00- $21.00
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Fuddlewuddle Dragon
Fuddlewuddle Dragon is currently working at his local indoor ice rink. It's not always been plain sailing – his first shift ended with a sneeze, a steam cloud, and one very soggy arena...To make up for it, he now volunteers as a hand-holder-in-chief: a steady wing for first-timers like Rumblikin Bear (who insists his wobbles are performance flair).With soft sage fur and a sincere sense of duty, Fuddlewuddle keeps an eye on the rink from above. And there's not a single melted corner since!- $10.50
$35.00- $10.50
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Betty Corgi
The latest in a long line of genius inventors, Betty Corgi is always thinking about her next big idea! A device for the optimal dunking of biscuits – that was her. A loyalty scheme rewarding those who queue in the straightest lines. Her too. A rather astonishing recipe for Sunday-roast-flavoured scones. You guessed it. A five-step process for deflecting praise? All the result of her endless tinkering. A clear outside-of the-box thinker, she is still partial to an old classic – why not join her for a cup Earl Grey tea and listen to her next project.- $10.50
$35.00- $10.50
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Bashful Luxe Bunny Scarlett
It's impossible not to nuzzle Bashful Luxe Bunny Scarlett. This divinely soft bunny has holly-berry fur and a white tufty bobtail. With bright, glossy eyes, cascading ears and a glittery-pink jersey nose, Scarlett is full of festive magic.- $15.00
$50.00- $15.00
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Bartholomew Bear
Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his friends – like Bashful Bunny and Ricky Rain Frog. As well as this classic look, Bartholomew Bear comes in various adorable outfits and costumes – including natty jumpers that can be personalized! Expect to share deliciously soft hugs till you drift off to sleep.- from $6.90
$23.00- from $6.90
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Amuseables Sun
Amuseables Sun might look like the life of the party, but in reality, she’s more of a night owl, working as a sleep advisor for the nocturnally inclined.She lives by the saying: ‘Rest hard, rise shining!’. Full of bright ideas, she’s trained bats in bedtime breathwork, coached fox cubs through lullabies, and once helped Peanut power down before midnight (a small miracle).Be warned though, she always clocks off before sunrise – nothing gets between her and a golden hour glow-up!- $10.50
$35.00- $10.50
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Amuseables Moon
You just can’t keep Amuseables Moon quiet. Whether it’s humming unawares during an exam, whistling during someone’s free kick or belting out Sinatra at the beach, he’s always in his own little world – and he loves it!As an extensive traveler he’s developed eclectic tastes – opera, hard rock (obviously), bossa nova. Disco’s his favorite, though – the iconic mirror ball was allegedly his brainchild.He loves a good collab, too. When duetting with Amuseables Ukulele, he’s totally in his element.- $9.90
$33.00- $9.90
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Yummy Duckling
Yummy Duckling is the happiest hatchling in scrambled-egg yellow fur. Our waddling wonder has a golden beak and feet, tickly tum and waggle wings. This diddy duck is too little to fly, so give them a lift in your pocket or bag! To the pond, and make it quacky!- $6.90
$23.00- $6.90
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Tumblie Sheep Dog
Tumblie Sheep Dog is in training. Marathons are the goal. Currently, she’s mastered the stretch between the bench and the park café (they do excellent sausage rolls).She’s enlisted friends to help with her progress. Admittedly, Smudge Lamb’s support is mostly emotional (and entirely stationary). And while Ramsley Sheep is a more active running-mate – and pretends not to notice when Tumblie trips over her own paws – he’s always ten paces ahead…Could you be her next training partner?- $10.50
$35.00- $10.50
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Tilly Golden Retriever
Tilly Golden Retriever is a soft biscuit pup with firm beanie paws and sits well on golden haunches. Floppy-eared with big brown eyes and a liquorice suedette nose, this retriever is coming home!- $12.00
$40.00- $12.00
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Smudge Rabbit Bag Charm
Smudge Rabbit Bag Charm is the perfect finishing touch whenever you want to bring a little hush to your outfit.Inspired by Smudge Rabbit – the queen of quiet corners and co-founder of the Rabbit Sleep Society – this charm is made for slow mornings, soft landings, and anyone who believes naps are non-negotiable.Attach, relax, repeat.- $8.40
$28.00- $8.40
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