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Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging.Glow-in-the-dark lettering: check. Boxes bejeweled with googly eyes: check. Cobweb trim: check.  His most famous creation – Mallow Mischief – was a runaway success: a fusion of gooey goodness and unexpected flavors (pickled egg and honey, anyone?).Looking for treat (or trick) ideas? Bob’s already got a vision board for next Halloween’s inspo!

Mooliet Cow is the sweetest softie in the herd. In textured cream fur with black splotches, Mooliet has soft black hooves and an oatmeal snout. With fine cord horns and a big, stitched smile, Mooliet loves to flick that fluffy tail tip and hug till the cows come home!

In Mitzi's Reindeer's Dream, little Mitzi shares her hopes of joining Santa's sleigh team. A gorgeous chunky hardback book with a wonderland of pictures, this snowy-sweet story is about trying your best, helping your friends, persevering and finally taking flight.

When twilight comes, look out for Miff Mothman! This mythical friend has a silky black tummy, embroidered slate wings with scalloped edges and a fuzzy pebble head with cord antennae. A quirky gift with so many textures, Miff's bright-eyed, cord-booted and fit to flit!

Malachy Dragon is the softest of the mythical soarers. With a body of soft sage green fur, this popular character has contrasting pink spines, ears, wings and tail dart. Curled up for a nap, Malachy is looking for the perfect companion to join in adventures and cuddles.

Lottie Fairy Bunny and Lottie Bunny Fairy are a joyful duo. A playful story about a fairy bunny who loves to dance; and a soft bunny in beige fur, wearing a pink fairy dress with mesh wings

Lottie The Fairy Bunny is a joyful story about a fairy bunny who loves to dance. Follow Lottie as she twirls through the day with all of her garden friends. A hardcover book filled with beautiful pictures, perfect for reading together.

Lottie Bunny Fairy is so excited to mark her garden debut! This flopsy-eared dancer wears ribbons on her ears and a beautiful ballet costume. With a pink satin bodice, butterfly sleeves, petal peplum and three-layer mesh tutu, trimmed with a satin bow, it's the perfect outfit for a flower fairy!

Lolly Sugar Glider is a certified bungee instructor, part-time thrill-seeker and full-time daredevil. In her mind, nothing beats the feeling of free-fall: velvety wings outstretched, fur ruffling in the breeze…She’s found a kindred spirit in Amuseables Peanut. Blink and there’s just an unspooling bungee cord in his place. (Lolly has to remind him that he is, in fact, a peanut – not a glider – and safety harnesses are non-negotiable…)Bashful Bunny’s already at the edge, paws poised. The question is: are you jumping too? 

Little Snowman has always longed for a warm-weather Christmas. Sun, sand, something iced in hand… But until recently, it’s been just that – a dream. (Melting complications. You understand.)Then Amuseables Peanut had an idea so wild, it was genius: Christmas cooler! Battery-powered, bauble-clad. A prototype was cobbled together from a picnic box and some fans.And it worked. Last seen on Bondi Beach with a mocktail and a grin, Little Snowman’s finally living his best festive life. He’s promised to send you a postcard!

Little Snake Bag Charm is ready to slither along on every adventure. In tousled green and cream fur with embroidered facial features, this smiling serpent has a silver claw clip and Jellycat tag to attach to any bag for a ride-along reptile.

Little Snake is determined to be the next big thing in contemporary dance. Her idol? Cizi Snake, of course. No one draws a crowd like Cizi. Her coil-work is legendary. It’s trickier when you’re small. Especially when you have a habit of tangling yourself into your own tail. Rehearsals can get… complicated. But after her Lunar New Year debut – with Bashful Bunny on drums and a beat just her speed – she’s ready to find her spotlight. The sky’s the limit. Just as soon as she figures out how to turn without rolling offstage.

Looking for a lift? Featuring a silver clasp, soft ears and tiny paws, Little Pup Bag Charm is a tribute to the Jellycat Post Office’s unofficial customer-welcomer – and official mood-booster – Little Pup himself. Attach wherever you fancy a little bounce (and a lot of fun!). 

Ideal for fans of Little Pup, the Little Pup Bag is shaped just like the Jellycat Post Office’s smallest recruit. In cocoa and cream with those unmistakable ears, this soft-sculpted sidekick comes with a zip top, cotton lining and adjustable strap.Roomy enough for biscuits (and other essentials), it’s a cheerful tag-along for bags and keyrings alike.Pairs well with parcels, puppy leads – and a mild disregard for protocol!

Little Pup has absolutely no idea what he’s doing, but he’s doing it with conviction. A soft-footed optimist in cocoa and cream, he’s recently appointed himself Head of Welcome at the Jellycat Post Office, watched over by Derreck Dog.Responsibilities include: greeting customers, chasing receipts and tails, and reorganizing the parcel shelf (only the lowest, easiest-to-reach ones, mind). His ears do most of the thinking, and his life motto is: “No dogs allowed? Never heard of it.”Small? Yes. Stay-at-home? Not a chance!

Don’t be fooled by the dainty trotters and tiny snout – the Little Pig Bag Charm packs plenty of personality! With super-soft fur, a curly tail, and a sturdy silver clip, it’s the ideal companion for everyday adventures. Modeled after Little Pig – wrestling enthusiast and all-round underdog – this miniature version is made for fans who like their accessories with a bit of attitude (and a lot of charm). 

Trotting out somewhere? Grab the Little Pig Bag! This peachy piglet has tousled fur, a suedette snout and the cutest fold ears. With a strong webbed strap, silver zipper and soft cotton lining, this quirky bag is good for travels and truffles!

Little Pig is the picture of delicacy: miniature trotters, a tiny corkscrew tail, a snout so small it’s practically dainty. You’d think she’d spend her days preening by the water trough… But no – instead, she’s ringside, oinking for all she’s worth, shaking a trotter at the referee, and living for the thrill of the takedown. Wrestling is her passion, and she’d much rather talk strategy with Amuseables Kettle Bell than fuss over her reflection. Of course, after all that excitement, she’s the sweetest, sleepiest companion, happiest when she’s curled up in your lap.

She may be pocket-sized, but Little Penguin has big dreams. Mountainous, actually.One day, she’ll be a world-famous geologist, swapping snowdrifts for lava flows and ski season for volcanic activity. (There are only so many frozen pebbles a little bird can collect.) For now, though, she’s perfecting her climb on the nearest snow pile – and taking frequent naps in between.Chip Seagull’s promised to look for flights to Hawaii. Until then, she’s keeping her suitcase packed.

Little Monkey doesn’t like to sit still. At Jellycat Secondary, he’s best known for turning the bike rack into a climbing frame and the cloakroom into a game of hide-and-seek to varying degrees of success.He’s not the biggest Jelly in the playground, but he’s certainly among the busiest – always mid-scamper (or mid-somersault). If you need him, he’s probably with Pandora Pixie, practicing parkour on the lunch tables…Bring him along for the ride and he’ll hang on tight – tail, paws or otherwise!