Collections All Soft Toys

Bashful Bunny ‘Snow Suit’ has a winter obsession – and it’s not hot chocolate (though she won’t say no). It’s snowmen. Meticulously sculpted and lovingly maintained, she’s even built one entirely from marshmallows!Her creations aren’t just snowmen, though. They’re friends. Some with hats, some with earmuffs, and all built with care – though she does have to avoid the odd snowball from Amuseables Peanut (he just can’t help himself).She’s already saved you a scarf and some buttons. Shall we build one together?

Bashful Elephant has an amazing sense of smell, thanks to that tremendous trunk! If you’re doing some baking, don’t be surprised if you feel a supersoft nudge and find a hopeful elly beside you! With gorgeous midnight-blue fur and such a sweet face, this flopsy-eared friend is a bundle of cuddles!

If there’s one thing Bashful loves, it’s surprising a friend – especially when those surprises are of the soft-and-spongey variety. Known (and loved) for her velvety fur and floppy ears, the iconic Jellycat bunny has come prepared with a gift just for you. You can count on her to always remembers the little details. Your favorite flavor? Noted! With a perfectly frosted cake in tow, she’s here to mark the occasion – whether it’s a big birthday, midweek pick-me-up, or just an excuse for something sweet.

With a perpetual spring in his step, Allium Bunny specializes in the Charleston (or his version of it, which occasionally includes jazz paws and a hop too far). A new member of the Hopstreet Bunnies Dance Troupe, he’s always trying to impress founding members Teal Bunny and Saffyre Bunny.Allium practices like he performs – headband on, ears tucked, paws limbered. Despite his dancing prowess he’s still a little shy, but Redcurrant Bunny is helping him come out of his shell.He may not say much, but you can always hear him two-stepping in the dance studio!

Say hello to our most famous and loved teddy bear – Bartholomew Bear - as a youngster! His fur is still growing and a lighter tone, but you can already see an adorable nose and twinkling eyes…Bartholomew Bear Junior loves to dress up and dance! There’s a large dressing up box in his room full of outfits and costumes, made by his artist cousin Leola Bear. His father is a professional musician, which is where Bartholomew gets his love of music and performing.Bartholomew Bear Junior can be a little on the shy side at first. Please be kind and speak gently. Do encourage him to brush his fur and teeth regularly and continue to work on his reading.(And, no, he is not allowed too much ‘screen time’!)

Technically, Bartholomew Bear is “getting ready for bed”. But in reality, with a robe this plush, he’s been in pre-sleep mode since 3pm. He takes lounging seriously: hot honey infusions (he swears by them), half-finished bedtime stories, and a commitment to the soft and gentle life. When he’s not powering down though, he’s a performer at heart. As well as this luxurious loungewear, Bartholomew loves to dress up. From pumpkins to personalized jumpers, there’s a look for every occasion. Which one takes your fancy?

Bartholomew Bear Spider has no plans to stand against the wall all night – not when there are Halloween parties to attend, and certainly not in a costume this fabulous.With eight extra legs (plus two of his own), Bartholomew soon discovered a new world of dance possibilities. His current favorite? The “Spider-Strut”. In fact, he was so excited to show off his moves, he even forgot he was a bit afraid of the dark... for a while!Fancy dress, dancing, and sweet treats. Of course Bartholomew loves Halloween!

Bartholomew Bear has discovered snowboarding. Sort of. He’s mostly discovered the outfits.Now fully insulated in his fluff-trimmed snowsuit (complete with pretend zip and imaginary lift pass), he’s taken to the slopes in signature style: slow, steady, and with regular dance breaks.He talks a big game – “black runs only” – but his snowboard is mostly for posing, and his goggles have never seen a flake. Still, he looks the part. And for Bartholomew, that’s half the fun. (The other half is fondue.)

Backpack Puppy is one intrepid dog, and they've packed a rucksack that looks just like them! This oatmeal pup has a cocoa patch tummy, flopsy brown ears and a button nose. Their backpack unfastens with a cotton stripe lining – the perfect place to keep a treasure map!

Backpack Panda is all packed and ready for her next shoot – making a documentary about heavyweights of the competitive Hide and Seek world.First stop: filming Colin Chameleon, who loves hiding in plain sight in London's art galleries. Then she'll be off to locate world champion Stanely Stick Insect, who still hasn't been found after a week in the matchstick museum.Her backpack's got space for all the essentials. And just in case she gets peckish, her tripod's made of bamboo.

Backpack Elephant is a devoted microbiology student, fascinated by life’s tiniest mysteries. To him, bacteria is beautiful. And mould on toast? He’s genuinely impressed.  Typically, you’ll find him in the lab, deep in petri dishes, explaining photosynthesis to anyone who’ll listen. Timmy Turtle once made the mistake of asking what was in his lunchbox – that’s two hours he’ll never get back...  Backpack Elephant isn’t in it for fame. He just wants to learn, explore, and one day meet his idol Ribble Elephant, the marine biologist – a meeting of two massive minds! 

Audrey Hootsoftly is a writer. Or at least, she will be, once she finishes her first book. Ideas strike at all hours (mostly the small ones), so she’s often found burning the midnight oil. The result? A caffeine habit that could power a jet engine. By day, she lectures in literature – when she’s not napping. Hence her plush sleep mask, worn at all times for emergency shut-eye. It does make teaching tricky, but Audrey insists it’s all very avant-garde. She’d love to share her ideas with you – you might just have to give her a nudge, first!

Archie, My Dinosaur Friend and Archie Dinosaur are a joyful duo. An exciting story about being a bit different; and a soft dinosaur in green fur, with an orange frill.

Archie Dinosaur is usually a no-frills kind of dinosaur – but he admits he is quite particular about some things...For a start, he avoids mountains that aren't perfect triangles (lumpy bits put him on edge). Then, he'll only read novels that are part of a trilogy (he's read The Cretaceous Chronicles several times). And his chosen sport: triathlon. He's a slow swimmer but makes up good time on the tricycle stage.And when he feels like giving up, he reminds himself to just try, try and try again.

Pop over for a proper brew with Amuseables Vicky Teapot.Her kettle's always on, her finest crockery is always piled up with your favourite biscuits (buttery, jammy or chocolatey?) and she's always got time for a chat with her friends.So whatever's on your mind – big decision or just the latest gossip – a cuppa with Vicky will make everything better.

As soon as Amuseables Val & Tina Love Locks met, something clicked.Smitten, they started hunting out the fanciest bridges, spending hours locked in an embrace and gazing out across the water. (They’d been doing it for years before other romantics latched on to the trend.)They don't stick in one place for long; Val and Tina prefer to travel. And they’ve grown to savour those moments of separation – it makes their reunion all the sweeter!

Amuseables Ukulele is here to get the party started! The life and soul of every event, this Uke is the perfect plus one – bringing smiles and joy from beach parties to birthdays. Submit your RSVPs to join the best party sidekick all summer!

A master of tape, tags, and tension-free twine, Amuseables Tree Cookie is a gift-wrapping expert. From baubles to bicycles there’s nothing he can’t wrap – just give him some space and watch the magic happen.It’s not just the technique – it’s the flair. He signs off every parcel with a perfect bow and a wink of cinnamon. (Ribbon curls? You bet.) He once wrapped a snow shovel for Timmy Turtle – and made it look like a sleigh!If you bring the wrapping paper, Amuseables Tree Cookie will bring the skills.

Amuseables Treasure Chest is full of tales and treasures from across the seven seas and beyond! From the Caribbean to the South China Sea, there isn’t a ship this treasure collector hasn’t sailed on. Now looking for a first mate for a new wave of treasure hunting adventures.Where will the high seas take you?

Amuseables Toilet Roll is a curling champion. Not the gym kind (he tried that once; disastrous), but the icy, stone-sliding kind – and he’s perfected his glide.With plush sheets neatly coiled and boots braced for balance, he’s happiest sweeping his way across the rink, calling the shots with surprising authority. He says it’s the taking part that matters most, but only because you’ve got to be in it to win it!Off the ice, Toilet Roll is endlessly dependable: neat, steady, and always on hand when you need him most.