Collections All Soft Toys

Set out for a burrow full of fun with If I Were A Bunny and Bashful Blush Bunny! A thick board book with a soft bobtail and fabulous colorful textured pages; and a soft medium Bashful Blush Bunny with blush tail make the perfect duo for hopping adventures.

Set out for a burrow full of fun with If I Were A Bunny and Bashful Beige Bunny! A thick board book with a soft bobtail and fabulous colorful textured pages; and a soft small Bashful Beige Bunny with cream tail make the perfect duo for hopping adventures.

Huddles Duck is all about bubbles. Morning, noon or night, she’s happiest in a frothy tub – wings out, beak up, and preferably with a rubber duck or three. (She names them all. Of course she does.)But the real luxury? A long snuggle with Mum afterwards. The two of them are inseparable. Whether they’re waiting out the rain at home or plotting their next spa day, they’re always together!

Horticus Hare will never miss a call to cuddle with those ears! Soft and sweet in biscuit fur with oatmeal tummy and paws, Horticus is sat back on wide haunches, showing those big back feet and flat cream tail. The perfect companion with the sweetest face.

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather update (usually a guess).With mottled fur, a mellow voice, and a growing fanbase – including Bartholomew Bear, who swears her playlists give him stage presence – she’s a natural on the mic. Her cousin Bashful Bunny is a regular listener, though she admits the late-night air horn segment takes some getting used to…Any requests? She’s live from 9. Velvet ears perked, volume up! 

Hocus Crow has a passion for the past – particularly the ghostly bits. Graveyards at dusk, medieval curses, haunted tapestries, he loves it all.He insists he once saw a ghost toad wearing Victorian ruffles – possibly related to Ricky Rain Frog (“Same glare,” he says gravely). Whether or not the sightings are real is beside the point. Hocus lives for the lore.Bartholomew Bear swears Hocus’ Halloween party stories are the best! And he loves his midday mystery tours – they’re less scary than his midnight mystery tours (rumor has it, Hocus created the midday tour just for Bartholomew).

She may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accompanying spells (none of them have worked yet), Heccaty takes fruity concoctions to new heights.Drinks are brewed in cauldrons and served with a twist of theatrical flourish. Her “Potion of Peppermint Clarity” is a certified Halloween classic – especially when paired with a savory snack.Looking for something with zing, glitter, and a fog effect? Heccaty’s your owl!

Gordy Guinea Pig believes in living life to a slow, quiet rhythm. Mornings are for stretches and nibbles; evenings are for dedicated snoozing (with regular breaks for midnight snacks).   The upside of taking things at such a gentle pace? All the more time for observation! Gordy's always the first to spot the tiny changes others miss: new patches of sunlight, slightly softer spots on the rug, your brand-new haircut...  So don't be fooled: his outward calm belies a brain that runs at a much faster pace! 

Gobfrey Whale Shark may not look like he's having a whale of a time (that's because he's a shark), but he really is, it’s just a frown of concentration. You try singing with a group of out of tune whales…He loves nothing more than a good swim and a sing-song (he's been practicing), but harmonizing his dulcet tones along with friends Sullivan and Humphrey can be rather challenging…While he might not be a natural singer, when it comes to an unusual sea shanty, Gobfrey always rocks the boat!

Glenny Goat is the cuddliest kid in the herd. In tan and brown fur, Glenny has thick cord horns and a fluffy cream beard and tail. With expressive, hooded eyes and a sleepy, stitched smile, Glenny is the perfect cuddling companion.

Ginger, the Courageous Kitten Book and Fuddlewuddle Ginger Cat are a joyful duo. A gentle story about a kitten overcoming her fear of the dark; and a soft cat in textured ginger and cream fur.

Galumphous Seal has never been one for the cold. Icebergs? Too drafty. Snow drifts? No thanks. These days, he’s all about the heat – specifically, the balmy haze of hot yoga...Every morning, he rolls up to class with his mat under one flipper and a serene smile in place. Downward Dog may be tricky, but his Seal Pose is second to none.By the final relaxation, he’s practically melted. Which is, frankly, just how he likes it.

Adorable, loveable, squidgeable, irresistibly silky-soft and huggable: Fuddlewuddle Puppy, it’s undoubtable, is completely and utterly un-put-downable!

Fuddlewuddle Highland Cow is charmingly tousled in toffee fur. This playful calf has a silky mane in gorgeous punky tufts, as well as gentle fold ears, soft, weighted hooves and two vanilla suedette horns. Bright-eyed and tassel-tailed, this rumpled friend can sit up to listen or sprawl out for a nap.

Fuddlewuddle Ginger Cat is strokeably soft in beautifully tousled marmalade fur. With splashes of cream, marshmallow paws, a pink suedette nose and a beany base, this bright-eyed kitten knows how to relax.

Fuddlewuddle Elephant is in training to become a nurse. He might be a little squeamish, but he doesn’t let that hold him back!He’s currently on placement at the Jellycat Hospital, where his gentle trunk is surprisingly handy for applying plasters and holding paws. His bedside manner needs a little work admittedly – he gets flustered by clipboards, and once fainted during a tutorial on jellybean-related injuries – but he means well.Tender-hearted and always trying, he’s the perfect pal when you’re under the weather. Just don’t ask him to take your temperature...

A dinosaur with snuggly scales? What a funny sight! Fuddlewuddle Dino is a very special chap, with scruffly fur in apple green. His very fine spines are suedey-soft and he simply loves to be tickled. Make friends with this dino by feeding him grass - he's a prehistoric veggie sweetie!

Fluffy Whale is a Sunday league goalkeeper – and proud of it. The gloves are three sizes too small, the pitch is mostly puddles, and his team hasn’t won a match in years. But none of that matters. He just loves diving around.His pre-match ritual of two sardines and a stretch are yet to prove effective, but with a bit of coaching from Amuseables Sports Football, he’s convinced he’ll make it pro (his coach is less convinced).If you can’t find Fluffy on the goal line, you’ll find him tangled in the net, waiting for someone to untie him.

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, this gentle turtle is an ocean gem.

Fluffy Starfish is a five-armed arcade champion.    She and best friend Fluffy Octopus have held the record on Whelk Invaders for six months running, and it’s not hard to see why… She’s got a real eye for patterns (helpful when dodging coral in Crustacean Cascade) and a sixth sense for spotting fake tokens.  Fluffy Octopus handles the moral support. Starfish handles strategy. Most days, you’ll find them perched by the prize counter, (multiple) arms full of (multiple) tickets – and absolutely no intention of going home just yet!