Baby Soft Toys for Baby

Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciate the art form. He’s become a master at spotting the perfect dozy pose.When not quietly applauding a golden retriever’s afternoon nap, Smudge loves catching up with his cousin, Smudge Apricot Rabbit, a budding nap consultant with top marks in cosy corners and gentle snoring.Together, they’re working out the best way to catch 40 winks – are you ready to help? 

Luxe Bunny Curly is rarely in one place for long. As a travel writer for Go With The Flow, she specialises in the art of slow journeys – sleeper trains, second-hand guidebooks, and bistro breakfasts that last until lunch.Her dispatches are always handwritten, usually from somewhere with misty views and very little signal (she tries to respond in 2-3 business days). Luxe Bunny Juniper proofreads when there’s time (and ink) and once accompanied her on a blueberry-mapping expedition that ended in three detours, expired visas and a new favourite jam.She won’t shout about her adventures – but she’ll always send a postcard.

Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a twinkle in her eye, she spins tales of ancient heroes, lost treasures, and forgotten caves.When she’s not keeping adventurers wide-eyed by starlight, she’s swapping fables with her globetrotting pal, Wanderlust Elly. Between the two of them, fact-checking is… flexible.Pack marshmallows. You’ll need them. 

Blossom Cream Bunny 'Berry' Soother is our most loved Bashful Bunny in soft cream fur, with long, strawberry patterned ears, a pink suedette nose and stitched eye detail holding a square shaped soother, un-stuffed and irresistibly soft to touch. Choose from a selection of fonts and thread colors to personalize the blanket and create an extra special gift.

Blossom Cream Bunny 'Berry' Blankie combines our most loved Bashful Bunny character’s long, strawberry patterned lop ears, pink suedette nose, embroidery eyes and soft squashy paws with a blankie made from the same cloud soft, cream fur in recycled fibers. Choose from a selection of fonts and thread colors to personalize the blanket and create an extra special gift.

Bashful Luxe Bunny Curly is the sweetest little bobtail in our most luxurious textured honey fur, with a sparkly fluffy white tail and long ears you can embroider with a special message. With a choice of fonts and thread colors, you can share joy with a truly unique Bashful Luxe Bunny Curly.

Bashful Duckling Soother is our most loved farmyard friend, soft in a light yellow fur made from recycled fibers and holding on tight to a smooth, un-stuffed square shaped soothe. Choose from a selection of fonts and thread colors to personalize the blanket and create an extra special gift.

Amuseables Cloud Soother is a soothing fluffy cream cloud and blue soother, made with the softest recycled fibers. Choose from a selection of fonts and thread colors to personalize the blanket and create an extra special gift.

Bashful Luxe Bunny Curly is a super soft beloved Jellycat and can now be made extra special with a personalized navy jumper! With a choice of fonts and thread colors, your bunny can truly be one of a kind!

Bashful Hippo is a bath designer... and takes the testing phase very seriously. Lights dimmed and scented candles lit, he fills his newest prototype to the brim with bubbles, then soaks for a few hours. It helps him get the details of the final product just right. At home, he has three baths to enjoy: one for relaxing in, one for sleeping in, and one outside – for those wonderful moments it's raining. And once he's towelled off, he likes nothing better than pulling on this snug navy jumper, customisable with a range of fonts and thread colours.

Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his friends – like Bashful Bunny and Ricky Rain Frog. As well as this classic look, Bartholomew Bear comes in various adorable outfits and costumes – including natty jumpers that can be personalized!  Expect to share deliciously soft hugs till you drift off to sleep.

Amuseables Sun might look like the life of the party, but in reality, she’s more of a night owl, working as a sleep advisor for the nocturnally inclined.She lives by the saying: ‘Rest hard, rise shining!’. Full of bright ideas, she’s trained bats in bedtime breathwork, coached fox cubs through lullabies, and once helped Peanut power down before midnight (a small miracle).Be warned though, she always clocks off before sunrise – nothing gets between her and a golden hour glow-up!

You just can’t keep Amuseables Moon quiet. Whether it’s humming unawares during an exam, whistling during someone’s free kick or belting out Sinatra at the beach, he’s always in his own little world – and he loves it!As an extensive traveler he’s developed eclectic tastes – opera, hard rock (obviously), bossa nova. Disco’s his favorite, though – the iconic mirror ball was allegedly his brainchild.He loves a good collab, too. When duetting with Amuseables Ukulele, he’s totally in his element.

With feathers like a sunset and a flair for fruity concoctions, fabulous flapper Squawkatoo is legendary for her beach party café! Renowned for shaking up a mean mocktail or two, she keeps the whole crew hydrated and on their toes – thanks to her great taste in music. Squawk This Way by The Budgees, anyone?She’s the shaker queen, diva of garnish and never serves anything without a paper umbrella (non-negotiable).Whether she’s rustling up a pineapple fizz or teaching the Amuseables to salsa, Squawkatoo brings color, charisma and a whole lot of fun.

Smudge Panda is a creature of quiet rituals. Morning stretch, snack, flop. Repeat as needed.She’s not one for wild adventures – unless you count rearranging the bookshelf or building a pillow fort. Thoughtful, gentle, and with the softest cream-and-black fur you could wish for, she’s happiest somewhere cozy, contemplating life’s big questions (like whether naps are best before or after lunch).She’s the perfect companion for anyone who enjoys the sound of rain – and doing absolutely nothing in very good company!

Lolly Sugar Glider is a certified bungee instructor, part-time thrill-seeker and full-time daredevil. In her mind, nothing beats the feeling of free-fall: velvety wings outstretched, fur ruffling in the breeze…She’s found a kindred spirit in Amuseables Peanut. Blink and there’s just an unspooling bungee cord in his place. (Lolly has to remind him that he is, in fact, a peanut – not a glider – and safety harnesses are non-negotiable…)Bashful Bunny’s already at the edge, paws poised. The question is: are you jumping too? 

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather update (usually a guess).With mottled fur, a mellow voice, and a growing fanbase – including Bartholomew Bear, who swears her playlists give him stage presence – she’s a natural on the mic. Her cousin Bashful Bunny is a regular listener, though she admits the late-night air horn segment takes some getting used to…Any requests? She’s live from 9. Velvet ears perked, volume up! 

Farm Tails Book allows little ones to explore the different tails of their favorite farmyard Jellycats. An adorable touch-and-feel cloth book with bold colors and images, this book is a tactile exploration of which tail belongs to which furry farmyard friend.

Ewert Sheepdog is here to play, round up joy, and share cuddles! In long, textured cream and grey fur with bright eyes and long tail, Ewert has stitched paw detail and a big, boopable black suedette nose. The perfect gift for dog lovers of all ages!

A perfect gift for newborns, the Blossom Cream Bunny ‘Berry’ Soother is our most loved Bashful Bunny in a soft cream fur, with strawberry patterned ears in an original Jellycat design, a pink suedette nose and stitched eye detail holding a square shaped soother with strawberry edging, un-stuffed and irresistibly soft to touch. Made from recycled fibers and neatly rolled up and presented with a Baby Jellycat grosgrain ribbon.