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Lolly Sugar Glider is a certified bungee instructor, part-time thrill-seeker and full-time daredevil. In her mind, nothing beats the feeling of free-fall: velvety wings outstretched, fur ruffling in the breeze…She’s found a kindred spirit in Amuseables Peanut. Blink and there’s just an unspooling bungee cord in his place. (Lolly has to remind him that he is, in fact, a peanut – not a glider – and safety harnesses are non-negotiable…)Bashful Bunny’s already at the edge, paws poised. The question is: are you jumping too? 

Little Snake Bag Charm is ready to slither along on every adventure. In tousled green and cream fur with embroidered facial features, this smiling serpent has a silver claw clip and Jellycat tag to attach to any bag for a ride-along reptile.

Little Snake is determined to be the next big thing in contemporary dance. Her idol? Cizi Snake, of course. No one draws a crowd like Cizi. Her coil-work is legendary. It’s trickier when you’re small. Especially when you have a habit of tangling yourself into your own tail. Rehearsals can get… complicated. But after her Lunar New Year debut – with Bashful Bunny on drums and a beat just her speed – she’s ready to find her spotlight. The sky’s the limit. Just as soon as she figures out how to turn without rolling offstage.

Looking for a lift? Featuring a silver clasp, soft ears and tiny paws, Little Pup Bag Charm is a tribute to the Jellycat Post Office’s unofficial customer-welcomer – and official mood-booster – Little Pup himself. Attach wherever you fancy a little bounce (and a lot of fun!). 

Ideal for fans of Little Pup, the Little Pup Bag is shaped just like the Jellycat Post Office’s smallest recruit. In cocoa and cream with those unmistakable ears, this soft-sculpted sidekick comes with a zip top, cotton lining and adjustable strap.Roomy enough for biscuits (and other essentials), it’s a cheerful tag-along for bags and keyrings alike.Pairs well with parcels, puppy leads – and a mild disregard for protocol!

Little Pup has absolutely no idea what he’s doing, but he’s doing it with conviction. A soft-footed optimist in cocoa and cream, he’s recently appointed himself Head of Welcome at the Jellycat Post Office, watched over by Derreck Dog.Responsibilities include: greeting customers, chasing receipts and tails, and reorganizing the parcel shelf (only the lowest, easiest-to-reach ones, mind). His ears do most of the thinking, and his life motto is: “No dogs allowed? Never heard of it.”Small? Yes. Stay-at-home? Not a chance!

Don’t be fooled by the dainty trotters and tiny snout – the Little Pig Bag Charm packs plenty of personality! With super-soft fur, a curly tail, and a sturdy silver clip, it’s the ideal companion for everyday adventures. Modeled after Little Pig – wrestling enthusiast and all-round underdog – this miniature version is made for fans who like their accessories with a bit of attitude (and a lot of charm). 

Trotting out somewhere? Grab the Little Pig Bag! This peachy piglet has tousled fur, a suedette snout and the cutest fold ears. With a strong webbed strap, silver zipper and soft cotton lining, this quirky bag is good for travels and truffles!

Little Pig is the picture of delicacy: miniature trotters, a tiny corkscrew tail, a snout so small it’s practically dainty. You’d think she’d spend her days preening by the water trough… But no – instead, she’s ringside, oinking for all she’s worth, shaking a trotter at the referee, and living for the thrill of the takedown. Wrestling is her passion, and she’d much rather talk strategy with Amuseables Kettle Bell than fuss over her reflection. Of course, after all that excitement, she’s the sweetest, sleepiest companion, happiest when she’s curled up in your lap.

She may be pocket-sized, but Little Penguin has big dreams. Mountainous, actually.One day, she’ll be a world-famous geologist, swapping snowdrifts for lava flows and ski season for volcanic activity. (There are only so many frozen pebbles a little bird can collect.) For now, though, she’s perfecting her climb on the nearest snow pile – and taking frequent naps in between.Chip Seagull’s promised to look for flights to Hawaii. Until then, she’s keeping her suitcase packed.

Little Monkey doesn’t like to sit still. At Jellycat Secondary, he’s best known for turning the bike rack into a climbing frame and the cloakroom into a game of hide-and-seek to varying degrees of success.He’s not the biggest Jelly in the playground, but he’s certainly among the busiest – always mid-scamper (or mid-somersault). If you need him, he’s probably with Pandora Pixie, practicing parkour on the lunch tables…Bring him along for the ride and he’ll hang on tight – tail, paws or otherwise!

The Little Lamb Bag is the ultimate country chic! This lovely lamb has tousled cream fur, a biscuit face and tulip fold ears. With a strong webbed strap, silver zipper and soft cotton lining, this quirky bag is good for travels and truffles!

Don’t be fooled by the dainty hooves and buttercream fleece – Little Lamb lives for speed. Specifically, bobsleigh. (“Gravity does most of the work,” she insists.)She’s part of a two-Jelly team with Winter Puppy, the only Jelly whose need for speed is (maybe) greater than her own. The dream? Olympic gold!Between races, she’s watching replays with meticulous notes and the odd biscuit (“for fuel”).

Little Goat is a forager at heart – though “berry enthusiast” might be more accurate. Strawberries, blackberries, gooseberries, mystery berries from the neighbour’s hedge… if it’s round and sweet, he’s already halfway through a basket.He keeps a journal of his favourites (complete with taste ratings and doodles) and insists on daily scouting walks. His friends think he’s just going for a ramble – until he pulls a mulberry tart from his backpack.Anyone looking for a berry-obsessed friend?

Little Fox is permanently in pyjama mode. He insists he’s just “resting his eyes”, but really, they’ve been closed since breakfast.  With the most persistent case of bed head you’ve ever seen, he’s perfected the art of the slow blink, and he’s a firm believer in duvet diplomacy. Why seize the day when you can snooze through it?  He shares an abode with Smudge Lamb, though she suspects he thinks of her as a pillow. Still, he’s quiet and soft – dreamy company, if you don’t need much conversation. 

Little Bear is a rising star of the online plant-based scene. She's got a recipe for everything – mostly involving oat milk, turmeric, and a blender that could propel a small car.Don’t be fooled by the size – she’s tiny, yes, but mighty in her convictions. Between yoga streams and flaxseed reviews, she finds time to share veggie recipes and mushroom-foraging fails with Luxe Bunny Juniper.She’s working on her first cookbook, coming to a farmer's market near you.

Little Me is a tumbly tale of one little bunny's big adventures! From garden wall to sparkling pond, there's so much to discover! A gorgeous hardback with colorful pictures, it's a story for wee tots with great big dreams.

Lambeth Lemming is huge on the design scene. A placement in Norway sparked a long-term love affair with minimalism, and she’s now built a loyal following as a chic interiors influencer. Think neutral palettes, cozy hygge, gentle candlelight... Fellow design enthusiast, White Owl, shares her styling approach, and the two regularly exchange mood boards and curtain swatches (by post – Lambeth insists it’s more romantic).  Always two steps ahead on paint trends, Lambeth proves that less really is more – except when it comes to scented candles! 

Lachlan Sad Rat needs a good friend. Gloomy but gorgeous, with rounded fold ears, this podgy rat has blue-grey fur and a very chunky snout. With a bobble nose, embroidered feet, waggly arms and a mighty tail – all in beautiful soft pink – Lachlan won't be lonely for long!

Just Like Me Book and Bashful Giraffe are a joyful duo. A gentle story about a young giraffe exploring her home; and a soft medium Bashful Giraffe in patterned toffee fur, with cream suedette horns.